HOSPITALITY AFTER COVID : NEW REALITIES OF BUSINESS
With the rapid spread of the COVID 19 and government-imposed travel restrictions around the world, the hospitality industry is at the heart of one of its toughest times to date. What makes this situation particularly challenging is that the impact is felt across the entire ecosystem, not just one component of it.
In addition, travel brands and marketers face a dilemma when it comes to balancing health precautions and creating the travel experience that suits their consumers' preferences. This presents an unprecedented challenge for an industry that is so deeply ingrained in our lives.
